1、域名：简短好记.尽量和公司业务相关.不要带”-“.优先.com
空间:安全、稳定、速度快.售后及时
建议去知名的IDC（Internet Data Center）购买域名和空间。(阿里云、万网、新网、爱名网、易名网、聚名网、西部数码)
2、URL结构：
a、最好静态化网页，如果不能静态化，则建议伪静态
b、URL包含关键词最佳
c、层级最好保持在3层以内。（URL不建议太长）
3、站内链接
首页：指向栏目页、频道页、重要的内容页、最新更新页
频道页：指向首页，指向其他频道页，指向频道内的内容页(指向重要的内容页)
内容页：指向首页，指向上级频道页，指向频道内相邻的内容页（指向重要的内容页）
。
4、关键词布局：
a、关键词分配：
首页：核心关键词（1-3个）
栏目页或频道页：次核心关键词。
内容页：长尾关键词（每个页面放1个）
b、关键词布局
首页：TDK，导航栏、版块标题、尾部导航、网页内容
栏目页：和首页一样
内容页（一般是文章页或产品页）：TDK，文章标题，首段尾段、小标题。
5、关键词密度优化：
a、查询页面关键词的密度
b、查询竞争对手排名前10的网站的关键词的密度以确定密度参考值。
c、少增多减（根据关键词布局来增减）
d、再次检测。
（TDK是否可以修改：判断是否有必要修改，否则不建议经常修改，会降低SE的友好度）
6、代码优化
：关键词1_关键词2_关键词3-品牌名</p>
<p> keywords：将关键词罗列在这里</p>
<p> description：围绕关键词写一段话</p>
<p> :用在内容页的标题处</p>
<p> 建议不乱用</p>
<p> 用在友情链接处，以降低友情链接的关键词对页面的影响。</p>
<p> <strong>:首页：用在导航栏、板块标题、尾部导航</p>
<p> 内容页：小标题</p>
<p> alt属性要和图片相关，不要太长。</p>
<p> 略</p>
<p> 不要用</p>
<p> JS代码：以开头，以结尾</p>
<p> 外部调用</p>
<p> 压缩体积</p>
<p> 重要链接不要放在里面</p>
<p> css代码</p>
<p> 压缩体积</p>
<p> 外部调用</p>
<p><strong>7、更新规范：</strong></p>
<p> 注重质量，内容为王</p>
<p> 最好原创，或伪原创，不能拷贝复制内容</p>
<p> 有规律更新（按照网站需求正常更新）</p>
<p><strong>8、网站收录</strong></p>
<p> a、合理设置链接结构(<span>内链、<span>外链</span></span>) </p>
<p> b、提高内容质量（尽可能增加原创）</p>
<p> c、有规律更新</p>
<p> d、增加网站地图</p>
<p><strong>9、Robots与网站地图</strong></p>
<p> 做好robots.txt</p>
<p> 做好网站地图</p>
<p><strong>10、301</strong></p>
<p><span id="_baidu_bookmark_start_8" style="line-height: 0px"></span><span id="_baidu_bookmark_start_10" style="line-height: 0px"></span><span id="_baidu_bookmark_start_12" style="line-height: 0px"></span><span id="_baidu_bookmark_start_14" style="line-height: 0px"></span> 做好301重定向，标准化网页，防止SE认为的页面不是你想要的。<span id="_baidu_bookmark_end_15" style="line-height: 0px"></span><span id="_baidu_bookmark_end_13" style="line-height: 0px"></span><span id="_baidu_bookmark_end_11" style="line-height: 0px"></span><span id="_baidu_bookmark_end_9" style="line-height: 0px"></span></p>
<p><span style="font-family:Helvetica Neue, Helvetica, Arial, PingFang SC, Hiragino Sans GB, WenQuanYi Micro Hei, sans-serif"><span style="cursor: pointer;font-size: 15px"><strong>11、<span>网站改版</span></strong></span></span></p>
<p> 如果网站改版不要修改链接，如果修改了链接要做好301跳转和404页面，TDK觉得不要大面积修改，修改了TDK排名影响很大<span id="_baidu_bookmark_end_7" style="line-height: 0px"></span><span id="_baidu_bookmark_end_5" style="line-height: 0px"></span>！<span id="_baidu_bookmark_end_3" style="line-height: 0px"></span><span><span id="_baidu_bookmark_end_1" style="line-height: 0px"></span></span></p>
<p style="text-indent: 2em;line-height: 2em">
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